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Change Framework

02 Engage Sponsors & Influencers

Purpose

Sponsor and influencer engagement guide relationships with stakeholders from the start of the project. When done intentionally (and well) this engagement has a significant, positive impact on change readiness and adoption.

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Action Item: Sponsors & Influencers Plan

Description
  • Identifies authorizing and reinforcing sponsors.
  • Defines engagement points with sponsors and key influencers to ensure the project will be successful.
Timing
  • Use during project initiation.
Tips
  • Clarify to project team the difference between sponsors, key influencers and audiences.
  • Explain the importance of each role and engaging them consistently.
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Action Item: Engage Sponsors

Description
  • Spells out the role of a good change program sponsor so that s/he knows what will be expected during the project and beyond. Serves as a tool to assess the change program sponsor’s effectiveness.
Timing
  • Engage sponsors throughout the lifecycle of the project.
Tips
  • Align on the activities and timing by sponsor to demonstrate active participation in project.
Download Template

Action Item: Engage Influencers

Description
  • Guide each group toward a commitment for the change; the secondary objective is to ensure consistency of messages across the project and business.
Timing
  • Engage influencers throughout the lifecycle of the project.
Tips
  • Ensure frequent/consistent 2-way communication with key influencers.
  • Coordinate your outreach to key influencers so they don’t receive multiple requests from different team members on your project.
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Change Framework

Other Categories

01 Plan & Manage Organizational Change
02 Engage Sponsors & Influencers
03 Communicate with Stakeholders
04 Manage Change Risk & Readiness
05 Align Organization
06 Train Stakeholders
07 Sustain the Change
Additional Resources

Ignite Consulting, LLC
717 Forest Avenue, Suite 250
Lake Forest, IL 60045
igniteconsulting@ignitena.com
(312) 772-6466

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