Sponsor and influencer engagement guide relationships with stakeholders from the start of the project. When done intentionally (and well) this engagement has a significant, positive impact on change readiness and adoption.
Action Item: Sponsors & Influencers Plan
Description
Identifies authorizing and reinforcing sponsors.
Defines engagement points with sponsors and key influencers to ensure the project will be successful.
Timing
Use during project initiation.
Tips
Clarify to project team the difference between sponsors, key influencers and audiences.
Explain the importance of each role and engaging them consistently.
Spells out the role of a good change program sponsor so that s/he knows what will be expected during the project and beyond. Serves as a tool to assess the change program sponsor’s effectiveness.
Timing
Engage sponsors throughout the lifecycle of the project.
Tips
Align on the activities and timing by sponsor to demonstrate active participation in project.
