Sponsor and influencer engagement guide relationships with stakeholders from the start of the project. When done intentionally (and well) this engagement has a significant, positive impact on change readiness and adoption.
Action Item: Sponsors & Influencers Plan
Identifies authorizing and reinforcing sponsors.
Defines engagement points with sponsors and key influencers to ensure the project will be successful.
Use during project initiation.
Clarify to project team the difference between sponsors, key influencers and audiences.
Explain the importance of each role and engaging them consistently.