Most transformation programs achieve adoption without achieving permanence. The structural conditions around the new behavior stay unchanged, and the workaround appears by Tuesday. This book is twenty-eight entries on what programs produce in place of change — and what would have to be true for it to stick.
Three things would help most:
- 1
Pre-order on Amazon for $0.99 — your review counts as Verified Purchase
- 2
Post an honest review on July 7 or 8 — three sentences is enough
- 3
Share this page with one person in your network who'd benefit
As a thank you, I'm sharing the PDF below as your advance copy.
The fastest way to help
Pre-order the book — $0.99
Pre-order delivers the book to your Kindle automatically on July 7. Your review on launch day counts as “Verified Purchase,” which Amazon weights more heavily than other reviews.
Pre-order on Amazon — $0.99Delivers to your Kindle on July 7 · 1-click checkout
Inside the book
Twenty-eight entries, illustrated
Many entries pair a field-tested idea with a single drawing that makes it stick. A few from the book:
The Stakeholder Map
Your advance copy
Your advance PDF
Add your name below and the PDF downloads instantly. Read it however works for you — paperback, Kindle, PDF. The review on July 7 or 8 is what matters most.
When the book launches
When the book launches on July 7
Your review on Amazon, posted on July 7 or 8, is what makes the launch work. Reviews concentrated on those two days drive Amazon's bestseller rank, which determines whether the book reaches readers beyond this list.
Three sentences is enough. Honest is better than enthusiastic. A few critical reviews mixed in is healthier than fifty raves.
If you've worked with Ignite on engagements, feel free to mention that. Practitioner perspective carries more weight than anonymous endorsement.
Please don't mention you received an advance copy. Amazon's terms prefer reviews to read as a regular reader's experience.
Share with your network
Share with one person who'd benefit
If this book would help someone in your network who's running a transformation, send them this page. Second-degree reach is the part of the launch that compounds.
A small thank-you, once your review is up
A few days after the launch window closes, I'll send you something I don't share publicly — a piece of the engagement record that didn't make the book. Later in the summer, if you read the paperback edition, I'll send you a signed copy. Not promotional. Just thanks.
Email me at miguel.guevara@ignitena.com with your review link once it's up so I know to send it.
Cut the Cr*p is published by Ignite Press, an imprint of Ignite Consulting LLC. Coral Gables, Florida. ignitena.com.